Hear What Matters: Unlocking Customer Insights through Generative Listening
Build the skills to delve beneath the surface, identify unmet needs that matter to customers, and design differentiated solutions.
Use deep listening techniques to identify customer problems and design innovative solutions.
Our Practitioner Program teaches you deep listening, user research, and voice-of-customer techniques. We equip you with the tools to effectively connect with your customers, build trust, and identify powerful solutions.
You’ll learn the Listening Labs System: a toolset to help your team overcome biases, identify the right problems to solve, and design and test solutions that people need.
Frequently Asked Questions
Who the program is for?
This program is designed for people in roles in which deep customer intimacy is crucial, including Product Managers, UX Designers, R&D leaders, Sales, Business Development, and Customer Service.
What formats is this program available in?
This program is available in online, as well as in-person formats. The program includes two live learning sessions, followed by three live coaching sessions.
What business outcomes does this program address?
The program is designed to address the following revenue growth oriented outcomes:
- Generating value-oriented ideas for new offerings/products
- Identifying opportunities to add value to existing offerings/products
- Building trust with customers and improving customer satisfaction
- Testing ideas and quickly pivoting (reduce R&D costs)
What do you earn?
You earn certification as a Practitioner of Generative Listening with customers.
What do you learn?
You learn:
- The key mindsets associated with practicing generative listening with customers
- The neuroscience of deep listening
- Listening Labs’ step-by-step system for moving from planning to insights
- How to understand success through elucidating case studies
- Common mistakes and how to avoid them
- How to maximize your time with customers
What do you get from the live coaching sessions?
We firmly believe that you learn by doing. We help you to apply what you’ve learned in your work, share your results and progress, and receive expert feedback from our experts, as well as peer feedback from other participants.
Have additional inquiries?
We are here to help. Let’s engage in a conversation.